This promotional video was created during employment at design agency Gill Graphics. Its purpose was to advertise and showcase their work as well as the work of their sister companies: i2Optimise, i2Reality and i2Render. Their main services include web design, graphic design, search engine optimisation, 360° virtual tours and 3D production.
This vast array of services led to the challenge of getting across the full scope that they offer within a short amount of time and as entertainingly as possible. In light of this the video style was to be upbeat, fast paced and energetic which allowed the animation to take advantage of interesting and creative transitions that fit well with the audio track.